illustration
&
identity
illustration
&
identity
EPIC Public schools brand personality
What is the single most important benefit of your product?
How is what you do different from the competition?
How do you want cutomers to feel when interacting with your product?
BRAND PERSONALITY
Do the following words describe the company's personality?
boisterous
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
imaginative
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
serious
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
flexible
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
playful
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
rough
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
formal
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
spontaneous
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
cheerful
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
complex
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
contemporary
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
precise
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
polished
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
simple
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
What other words would you use to describe EPIC's personality?
Thanks, Chris!
