illustration
&
identity
illustration
&
identity
Brand Creation: Walt's Brand Bar Pickle
STORY
What was the inspiration for Walt's Brand?
What were a few significant milestones in its formation?
Who were the main characters in the origin of Walt's?
What is unique about your story?
VALUES
How does your audience benefit from Walt's?
How does Walt's contribute to society?
ENVIRONMENT
What environment will the consumer be in while interacting with Walt's?
How will the consumer behave while interacting with Walt's?
PERSONALITY
If Walt's were a person, select the adjective below that would describe it's personality:
boisterous
imaginative
serious
candid
flexible
restrained
playful
rough
formal
spontaneous
cheerful
complex
contemporary
reserved
conventional
precise
polished
simple
traditional
What other words would you use to describe Walt's personality?
SWOT
Strengths
Weaknesses
Opportunities
Threats
Thanks, Chris!
